BMG

BMG BMG the World Wide Web of MusicTable of ContentsPage1. Executive Summary............12. Introduction and BMG Major Issues.............23. Industry Analysis................34. Internal Analysis................65. Financial Exhibits 2.1 and 2.2.....................76. Strategic Issues................87. Alternatives and Recommendation.............98. Implementation and Evaluation of Strategy........109. Bibliography....................11Executive SummaryThe introduction of the internet into the music industry presents issues that affect not only the industry as a whole, but each company including BMG. There are two major issues affect BMG, the first is that as technological advances of the internet continue to increase, BMG will increasingly be threatened. The second issue is the integration of the internet market into BMG's organizational structure. This can either occur by continuing with current distribution that exists or creating a new division to control the internet sales. Thes e issues present two alternatives that BMG could utilize as solutions, the first is to create a new distribution channel or division and the second is to maintain the current distribution channel.Members of the "Free Fiona" campaign, initiated in...The recommendation will come about as a result of which alternative will better assist BMG in attracting and serving the new digital customers as well as staying loyal to the traditional customers. With this recommendation comes the decision of whether to continue the multiple relationships they have with technological companies or enter into a partnership with only one. The major question that must be answered is what is the best method or strategy to serve the new internet marketplace and its customers?IntroductionThe purpose of this report is to analyze the major issues that have arisen within the company as well as the industry. There are both internal and external analyses performed in order to identify the strategic issues that exis t. In order to deal with these strategic issues within BMG, alternatives...